L'incubateur de mode franco-indonésien PINTU est un programme bilatéral conçu à destination des PME et créateurs indonésiens et français du secteur de la mode. Son objectif est de préparer les talents à une visibilité internationale tout en mettant l'accent sur la durabilité environnementale et le savoir-faire traditionnel.
PINTU souhaite contribuer à davantage de créativité et d'impact tant à destination de l'industrie de la mode que des consommateurs. Les initiatives tendent ainsi à préserver les savoir-faire par le soutien aux talents et aux techniques traditionnelles, tout en leur permettant d’être reconnus sur la scène internationale.
PINTU est issu d’un partenariat entre la maison de mode Lakon, le Jakarta Fashion Festival JF3, l’Ambassade de France en Indonésie et l'Institut français d’Indonésie, IFI.
Les partenaires ont en commun la volonté d’encourager l’émergence de nouveaux talents du design en France et en Indonésie, de préserver les cultures locales à travers la mode en valorisant l'artisanat traditionnel mais aussi de catalyser des opportunités de développement et de co-création dans les deux pays et sur le marché international.
Through the innovative alliance of resources and talents available both in France and in Indonesia, the PINTU program supports the emergence of committed projects and brands and promotes an economy with a positive impact in both countries: innovation and hybridization of know-how, intercultural inspiration, responsible fashion, new uses and new materials, local manufacturing, and new economic models.
To grow and structure French and Indonesian promising talents in the field of fashion design and craftsmanship, and make them sustainable and integrated brands on the international market. The PINTU program is designed to help achieve demanding levels of creativity, productivity and visibility through training and bilateral exchanges provided by experienced professionals in both countries.
The Board Committee is headed by:
Thresia Mareta, Founder of Lakon Indonesia, Soegianto Nagaria, Chairman of JF3 and Charlotte Esnou, Cultural Attaché at the French Embassy in Indonesia and Director of Institut français d’Indonésie in Jakarta.
Lakon is an ecosystem that was formed with its main mission being to develop solid businesses for the many talented craftspeople and their incredible know-how. The fashion brand has put its business expertise at the core of its efforts to create new and fresh designs using the many techniques found in Indonesia.
The rich heritage of weaving and batik is not only maintained but the artisans are supported and educated in the ever-changing fashion landscape so as to develop sustained businesses. Through this support, the know-how is no longer in danger of disappearing, and the craft remains desirable to design talent and the fashion industry.
Through this support, the know-how is no longer in danger of disappearing, and the craft remains desirable to design talent and the fashion industry.
Pioneering Indonesia's fashion landscape since 2004, JF3 stands as the nation's premier annual fashion festival. Spearheaded by Summarecon and endorsed by governmental and industry players, this event marks the apex of influence, consistency, and scale in Indonesia. JF3 has engaged hundreds of artisans, SMEs, talented local designers, and renowned ones, showcasing thousands of culturally-inspired fashion collections. Craftsmen and small business owners in the fashion sector are provided with opportunities and space within the Fashion Village program.
JF3 program empowers craftsmen and small businesses, invigorating the fashion sector and driving economic growth. With a global spotlight, JF3 draws renowned observers, influencers, socials, and media, while perpetually innovating to stay attuned to the cutting-edge trends. JF3 has consistently introduced a medley of innovations and transformations, making its mark on the fashion industry's evolution. Each occasion is meticulously hosted within its own venue, adorned with opulent runway illumination and state-of-the-art sound systems.
Institut français d’Indonésie, better known as IFI, is a part of the French Embassy in Indonesia. Its role is to promote cultural, educational, academic, linguistic and scientific exchanges between France and Indonesia. It works closely with Indonesian and French organizations. It has branches in Jakarta, Bandung, Yogyakarta and Surabaya.
One of IFI's mission is to support the development of Cultural and Creative Industries (CCI) by setting up programs to promote creators, accompany exportation or organize professional meetings. PINTU was created within the framework of the common objectives of development and preservation of traditional know-how in the fashion industry, a priority sector for both French and Indonesian governments.