OE is proudly made by the hands of local craftsmen, developing and curating local heritage all across the Archipelago, from tenun to batik, with a touch of modern aesthetic. Since 2013, OE has a mission to make young Indonesian women feel comfortable and confident wearing clothes with an ethnic touch in everyday life.

Our vision is to become the largest ethnic retail company from Indonesia. An exclusive collection embracing fashion-forward thinking and supporting local communities while showcasing a unique sense of style with the beauty and craftmanship of these traditional fabrics. Each piece is a celebration of cultural heritage highlighting Zero Waste Pattern, utilizing every small scrap of fabric waste in it production, made in limited quantities with expertly handcrafted detailing. Using locally crafted batik and woven fabrics from pekalongan and jepara, Indonesia. Made with pride and attention to detail by local artisans