This year, PINTU Incubator has taken an exciting new step in its mission to expand Indonesia’s footprint in the global fashion scene by dispatching four talented Indonesian journalists to cover and witness the transformative experiences provided to its participants in Paris. This year, the incubator has dispatched four distinguished Indonesian journalists to Paris, the global epicenter of fashion, to immerse themselves in the world of haute couture, luxury retail, and fashion heritage. This initiative underscores PINTU Incubator’s commitment to not only fostering fashion innovation but also enriching the voices that shape Indonesia’s fashion narrative.

This initiative is part of PINTU Incubator’s mission to strengthen Indonesia’s fashion ecosystem, highlighting the importance of journalism in the development of a thriving industry. By sending these journalists to witness and document the experiences of PINTU Incubator participants firsthand, PINTU aims to bring fresh perspectives and elevate the story of Indonesian fashion on the global stage.

The selected journalists include two winners from a writing competition and two established figures in Indonesian media:

• Riana Afifah Ibrahim — Winner of the Journalist Writing Competition
• Bio In God Bless — Winner of the Journalist Writing Competition
• Agustinus Wisnubrata — Senior Journalist
• Muhammad Hilmi Faiq — Senior Journalist

These journalists are taking on the role of storytellers, chronicling the experiences and insights gained by Indonesian fashion designers and entrepreneurs participating in the PINTU Incubator Program. Their journey in Paris is more than just a series of visits; it is an opportunity to absorb the city’s fashion culture, observe global trends, and bring those invaluable insights back to Indonesia.

Over the span of a week, the PINTU Incubator journalists have delved into the vibrant world of Parisian fashion. They visited iconic landmarks, attended exclusive workshops, and explored historic fashion institutions. This experience offers a rare, behind-the-scenes look at the world’s fashion capital—a perspective that will not only shape their future reporting but also contribute to a deeper, richer narrative for Indonesia’s burgeoning fashion scene.

From the grand halls of renowned department stores like Le Printemps and La Samaritaine to the ateliers of prestigious institutions such as École Duperré and Le 19M—a center dedicated to the artisanal métiers of fashion—as well as Paris’s premier fashion museums, Musée des Arts Décoratifs and Palais Galliera, each stop offered invaluable lessons in craftsmanship, creativity, and the fusion of heritage with innovation. These experiences provide the journalists with a unique lens through which to view Indonesian fashion, inspiring them to craft stories that elevate the country’s designers and brands.

It is hoped that journalists' coverage of the PINTU Incubator’s activities in Paris amplify the program’s success stories and highlight how Indonesian designers are making groundbreaking strides in the industry. Their work will ensure that these achievements are celebrated back home, so that hopefully the news they convey can inspire the next generation of Indonesian designers and fashion enthusiasts.