We extend our deepest gratitude to everyone who applied to the PINTU Incubator. The overwhelming response and sheer passion displayed by emerging designers have been nothing short of inspiring. Applications poured in from various regions, including Jakarta, Depok, Bandung, Yogyakarta, and Bali—each bringing a unique perspective and innovation to the table.

As we transition into the curation phase, we are eager to explore the creative potential and business vision that each applicant has put forward. This stage is a crucial step in shaping the future of fashion, ensuring that only the most exceptional talents continue their journey in our fashion incubator.

The curation qualification phase is now officially underway. At this point, every detail matters. Designers must demonstrate their strongest creative vision and craftsmanship while proving their readiness to take on the competitive fashion business landscape. This is not just about creating aesthetically appealing designs—it is about developing sustainable, innovative, and scalable brands that can make a lasting impact in the industry.

Our selection criteria are based on three key pillars:

1. Product Quality – Evaluating craftsmanship, materials, and overall execution.
2. Product Business Ideas – Assessing the uniqueness, relevance, and market potential of the brand.
3. Business Plan and Model – Understanding the sustainability and scalability of the business concept.

Through this rigorous process, we aim to identify designers who have the vision, determination, and capability to shape the future of fashion.

The curation process is in the hands of highly experienced industry professionals who bring years of expertise in fashion, craftsmanship, and brand development. Our esteemed panel of curators consists of:

• Thresia Mareta – Founder of LAKON Indonesia and co-initiator of PINTU Incubator
• Charlotte Esnou – Cultural Attache at The French Embassy in Indonesia and Deputy Director of Institut Francais d’Indonesie in Jakarta
• Susan Budihardjo – Renowned fashion designer and educator, founder of LPTP Susan Budihardjo.
• Véronique Marinho – Leading figure in the fashion industry in France and CEO of Marinho Paris
• Lydia Kartawidjaja – Merchandising Director of STAR Department Store

With their diverse expertise, the curators will meticulously evaluate each submission, ensuring that the selection process is conducted with precision and integrity. Their insights and knowledge will help shape a cohort of designers who are truly ready to take their brands to the next level.

To ensure a comprehensive and inclusive evaluation, the curation process is being conducted in a hybrid manner. This approach combines both online and in-person assessments, allowing designers to present their work effectively while accommodating those from different regions. By leveraging technology and traditional methods, we ensure that every participant gets a fair and thorough review.

This stage is not just about selection—it’s about refining talent and preparing designers for the challenges ahead. The selected participants will gain access to valuable mentorship, industry insights, and market exposure, positioning them for long-term success in the competitive fashion business landscape.

Once the curation phase is complete, the selected designers will embark on an intensive journey within the PINTU Incubator program. This includes specialized training, mentorship sessions, and opportunities to connect with global industry leaders. Our goal is to nurture innovative brands that can compete on an international scale, bridging the gap between local talent and global opportunities.

For those who move forward, this is just the beginning of an exciting transformation. Through the incubator program, designers will not only refine their creative direction but also gain the business acumen needed to scale their brands effectively.

The PINTU Incubator stands as a beacon of opportunity for emerging designers, offering them the platform, resources, and mentorship to turn their fashion dreams into successful businesses. As we move through this curation phase, we are eager to witness the next generation of fashion leaders take their place in the industry.

The future of fashion is being shaped right now. Let the curation begin!