The PINTU Incubator, an innovative fashion incubator based in Indonesia, is setting new standards in the industry by providing young brands with opportunities that go far beyond traditional skill-building. This year, like in previous years, PINTU Incubator is not only showcasing at the prestigious Premiere Classe, Paris Trade Show but also immersing participants in the heart of Paris’s fashion ecosystem. For the lucky few—three brand participants and four journalists—the week-long experience has been nothing short of extraordinary.

PINTU Incubator’s vision is simple yet profound: to give its participants a firsthand understanding of what it takes to succeed on the international stage. From exploring legendary retail spaces to participating in exclusive trunk shows, the program opens doors to experiences that are often out of reach for emerging designers. This unique approach sets the PINTU Incubator apart, making it more than just a fashion business program—it’s a journey into the core of global fashion.

Unveiling French Fashion Heritage at Le Printemps As part of their Paris itinerary, PINTU participants explored the legendary Le Printemps. This historical department store provided valuable insights into French retail, fashion trends, and merchandising, setting a benchmark for luxury retail that participants hope to bring back to Indonesia.

Creative Inspiration at the Museum of Arts Décoratifs The Museum of Arts Décoratifs was an eye-opening experience, blending history with creativity. Walking through centuries of design and craftsmanship, participants were inspired by the artistry that defines French fashion heritage, providing fresh ideas for their own collections.

A Lesson in Avant-Garde at École Duperré At École Duperré, a prestigious design school, PINTU brands explored cutting-edge techniques that bridge traditional methods with modern innovation. This visit was a creative awakening, pushing boundaries and encouraging new perspectives in their design journey.

Exploring Timeless Elegance at Fondation Azzedine Alaïa The Fondation Azzedine Alaïa, a tribute to the iconic designer, captivated PINTU participants with Alaïa’s unique blend of craftsmanship and vision. This experience deepened their appreciation for artistry in fashion, motivating them to incorporate similar storytelling elements in their own work.

Retail Excellence at Le Samaritaine and Le Bon Marché The incubator participants were treated to the elegance of two iconic Parisian department stores, Le Samaritaine and Le Bon Marché. These visits highlighted the powerful intersection of retail and art, showcasing how design, architecture, and brand storytelling converge to create an unforgettable shopping experience.

Stepping into Haute Couture at Le 19M At Le 19M, a dedicated space for Parisian artisans, participants saw haute couture craftsmanship up close. This glimpse into the world of haute couture underscored the importance of detail and quality in luxury fashion—a lesson the participants are eager to incorporate as they aim to elevate Indonesian fashion on the global stage.

A Journey Through Fashion History at Palais Galliera Finally, at Palais Galliera, the fashion museum of Paris, PINTU participants immersed themselves in the evolution of fashion. Surrounded by iconic designs, they connected with the legacy of global fashion, an experience that will undoubtedly shape their own creative paths.

Through this journey, PINTU Incubator’s brands gained more than just knowledge—they found inspiration, vision, and the drive to bring Indonesian fashion to the world. This week in Paris has not only refined their understanding of the global fashion industry but has also set a new standard for Indonesian fashion, paving the way for an exciting international future. PINTU Incubator participants, the road to the international fashion scene has never been clearer. With these experiences, they’re not just entering the global market—they’re prepared to make a lasting impact.