At its core, PINTU Incubator is more than just a local initiative; it is a globally connected fashion incubator that bridges Indonesian creativity with international fashion standards. The partnership with École Duperré Paris, a historic French institution that has nurtured generations of influential designers marks a major step in aligning Indonesia’s fashion future with the pillars of European couture education. This collaboration opens rare access for young Indonesian designers to learn directly from the epicenter of haute couture while retaining and celebrating their cultural heritage.

PINTU’s mission is deeply rooted in enabling designers not only to design garments, but to build fashion businesses that are authentic, sustainable, and globally competitive. In doing so, it contributes meaningfully to the evolution of Indonesia’s fashion ecosystem, an industry with vast potential yet still seeking greater recognition on the world stage.

Haute couture, or “high sewing,” is not merely a fashionable phrase, it is a legally protected classification in France, regulated by the Chambre Syndicale de la Haute Couture. Only a select number of fashion houses are permitted to use the term, provided they meet the exacting standards of craftsmanship, exclusivity, and artistic integrity established by the French Ministry of Industry.

These standards include operating a Paris-based atelier, employing full-time artisans, and presenting seasonal collections featuring original, custom-fitted pieces. Every detail from the first sketch to the final stitch, is a testament to time-honored techniques and exceptional artistry. Haute couture is, in essence, the soul of fashion in its most refined and expressive form.

PINTU Incubator honors and upholds the sanctity of the term “haute couture.” By introducing its designers to the heritage and principles behind it, PINTU instills a deep respect for fashion not only as wearable art but as a cultural and economic force governed by structure, tradition, and global ethics.

PINTU’s incubator program is designed for in-depth incubation. Through curated workshops, intensive studio sessions, and one-on-one mentorship, participants explore the full spectrum of what it means to be a designer in today’s competitive landscape. But PINTU goes beyond teaching skills, it nurtures purpose-driven creators.

PINTU Incubator’s ultimate goal is to shape fashion professionals who are creative, responsible, and future-oriented. With a growing global demand for authenticity and sustainability, Indonesian designers have a powerful opportunity to stand out, not just with beauty, but with substance.

By blending technical excellence with strategic thinking, PINTU prepares its alumni to thrive in both couture and ready-to-wear sectors. Designers emerge not just as artists, but as founders—visionaries who understand the economics of the fashion business and how to navigate it at a global level.

With haute couture as its guiding philosophy and the fashion business as its foundation, PINTU Incubator is placing Indonesian designers exactly where they belong: on the global stage.