In the ever-evolving world of fashion, innovation and creativity often emerge from the minds of budding designers and visionary entrepreneurs. PINTU Incubator, a frontrunner in the realm of fashion incubators, has once again opened its doors to a select group of participants for its highly anticipated 2023 program. This year's cohort is poised to reshape the landscape of the fashion business, showcasing 12 exceptional brands ready to embark on a transformative journey.

Over the course of a month-long application period, PINTU Incubator received an overwhelming response, with more than 500 applicants expressing their passion and aspirations for the fashion industry. Out of these, only 57 met the rigorous eligibility criteria set by PINTU Incubator. Subsequently, an intensive curation process unfolded, meticulously selecting the most promising and aligned brands to become a part of the prestigious PINTU Incubator 2023 program.

On June 16, 2023, a wave of excitement reverberated through the fashion community as PINTU Incubator officially unveiled the names of the 12 carefully chosen brands. This announcement, made through a post on the program's official Instagram account, @PINTU_incubator, marked the commencement of an exciting chapter for these brands. As they embarked on their transformative journey, their dreams of making a mark in the fashion business were now set in motion.

At the heart of PINTU Incubator lies a commitment to excellence. The meticulous curation process ensures that only the most promising and aligned participants are welcomed into the program. Brand curation is not only a crucial step but also an integral part of PINTU Incubator's strategy to guarantee the program's success and foster the development of a vibrant and impactful fashion ecosystem.

The curation process adheres to a comprehensive set of criteria designed to identify brands with the potential to shine. The chosen brands exhibit a combination of a grand vision, a robust concept, impeccable execution, a commitment to positive societal impact, innovative business strategies, well-defined brand profiles and models, a distinctive signature style, exceptional product quality, and the capacity to meet product demand.

Here are the 12 brands participants of PINTU Incubator 2023:

• BERTJORAK
  Drawing inspiration from the diverse colors of Indonesian cultures, BERTJORAK expresses various philosophies through eccentric colors, spreading positive and youthful energy.


• DEAR SOESAN
  Known for its contemporary collection of women's clothing that showcases intricate details, DEAR SOESAN utilizes a selection of locally sourced vintage, secondhand, and deadstock fabrics, as well as repurposed vintage beddings and homewares.


• ESTIVATE
  ESTIVATE embraces the theme of cultural exploration, infusing traditional Indonesian elements into contemporary fashion trends, with a focus on preserving local craftsmanship and fostering a positive ecosystem.


• FREDERIKA
  FREDERIKA is dedicated to those who appreciate the art of craftsmanship, embody femininity, and seek a touch of handcrafted detail.


• FUGUKU
  Crafted by the skilled artisans of Jakarta, this brand offers a range of contemporary products that embrace experimentation with fabrics, including innovative materials like recycled plastic bottles.


• GONA BIO
  As pioneers of BioCouture in Indonesia, GONA BIO offers sustainable luxury fashion crafted from innovative materials such as faux-leather made through bacterial symbiosis and recycled food waste like orange peels or coffee.


• KAIND
  This brand embodies local wisdom by promoting sustainable fashion that reflects five fundamental values: Circular Fashion Production, Eco-conscious Products, Local Empowerment, Fair Trade, and Ethical Leadership.


• STUDIO IKATEN
  Studio Ikaten is a men's fashion brand that centers on the advancement of handcrafted details, combining ethnic contemporary and traditional elements, while emphasizing the use of Indonesian traditional fabrics.


• SVH OFFICIAL
  SVH is a brand that places a strong emphasis on genderless design, providing individuals with the chance to explore unisex styles that enable them to express their unique fashion preferences.


• TIEKA HUZA
  The brand specializes in creating elegant women's clothing with a feminine touch. The garments are crafted using luxurious silk fabric and undergo a meticulous handmade production process, carried out by their own batik house, which is a heritage that has been passed down for 2 generations.


• TOKO DIDIYO
  Inspired by the wide range and high quality of fabrics found in Indonesia, TOKO DIDIYO is a sustainable and eco-friendly fashion brand that prioritizes the use of deadstock fabrics as its primary material.


• TRIPLE I (iii)
  TRIPLE I represents the designer's explorative journey in the realm of design. The brand is committed to utilizing eco-friendly materials and frequently collaborates with local artists to create their unique works.

PINTU Incubator's mission is the cultivation of emerging brands, providing them with the essential tools, knowledge, and support required to flourish in the competitive fashion landscape. By nurturing these brands, PINTU Incubator not only contributes to the growth of individual businesses but also shapes a future characterized by innovation and sustainable practices.

Throughout the program, participants engage in mentorship sessions, workshops, and collaborations with industry experts and established designers. This hands-on approach equips them with practical skills, strategic insights, and a broader perspective essential for navigating the complex world of fashion.

As the 12 chosen brands embark on this transformative journey, they are poised to elevate their brands while contributing to the broader narrative of the fashion industry's evolution. PINTU Incubator's commitment to fostering talent and innovation shines as a beacon of hope, driving the fashion business landscape toward a more sustainable and impactful future.