With overwhelming enthusiasm, hundreds of fashion business owners from across Indonesia applied for a spot in this prestigious incubator program. After a rigorous selection process involving industry experts and meticulous evaluation, five promising brands were chosen based on their strong vision, well-executed designs, and commitment to sustainability and cultural preservation. On February 26, 2025, PINTU Incubator officially announced the selected brands through its Instagram account, @PINTU_incubator, marking the beginning of an exciting transformation for these designers.

Meet the Five Curated Brands of PINTU Incubator 2025:

Dya Sejiwa 

Founded in late 2017, Dya Sejiwa has built a strong reputation for preserving Indonesia’s cultural heritage through fashion. The brand integrates traditional tenun bulu with meticulously chosen materials, producing small-batch collections that reflect sustainability and craftsmanship. By blending traditional techniques with contemporary aesthetics, Dya Sejiwa creates garments that are not only visually stunning but also timeless and versatile.

Lil Public 

Established in 2019, Lil Public stands out by bridging fashion and literature. The brand draws inspiration from public figures, books, biographies, and cultural history, embedding storytelling into every collection. In 2024, Lil Public launched the “Commune Art Market” in Bandung, providing a creative space for fashion enthusiasts, artists, and book lovers to connect and collaborate. Through its designs, Lil Public seeks to empower literacy and cultural appreciation.

Patroon 

Patroon specializes in ready-to-wear pieces that celebrate Indonesian batik craftsmanship with a contemporary twist. The brand reimagines traditional batik tulis through vibrant pop-art-inspired visuals, making each piece a wearable narrative of Indonesia’s rich folklore and heritage. Patroon also engages in custom collaborations with local and international brands, artists, and communities, expanding its influence beyond traditional fashion circles.

CLV 

A brand that embodies the fusion of fashion and art, CLV (short for Clavi) champions creativity and self-expression. Inspired by the concept of rhythmic color harmony, CLV embraces all forms of artistic vision through its #SemuaAdaSeninya campaign. What started as a collection of daily essentials has now evolved into a dynamic line of ready-to-wear apparel, reflecting a perfect balance between practicality and artistic innovation.

GAEA 

As a sustainable fashion brand, GAEA is committed to creating an eco-friendly ecosystem for local artisans while producing versatile designs. The brand focuses on environmentally conscious materials, natural dyes, and upcycling techniques, reducing waste and promoting ethical labor practices. GAEA’s mission extends beyond aesthetics—it encourages responsible consumption by offering stylish, comfortable, and travel-friendly apparel that aligns with the principles of sustainable fashion.

More than just an incubator program, PINTU Incubator serves as a transformative platform, equipping local designers with essential industry knowledge, business development strategies, and access to an expansive network of fashion professionals. By fostering innovation and sustainability, the program aims to elevate Indonesian fashion onto the world stage.

The selected participants of PINTU Incubator 2025 are not just fashion entrepreneurs; they are cultural ambassadors, shaping the narrative of Indonesia’s fashion evolution. With their dedication, creativity, and the support of this pioneering initiative, they are set to redefine global perceptions of Indonesian design and inspire the next generation of fashion innovators.

As their journey unfolds, these brands are expected to make a lasting impact—not only in the Indonesian market but in the broader international fashion industry. With PINTU Incubator as their launchpad, the future of Indonesian fashion looks brighter than ever.